After 30 years of dedicated service, Mara Roberts is retiring as President of the WDA Insurance & Services Corporation (WDAISC). Mara’s leadership and commitment have shaped our organization, strengthened our partnerships, and supported Wisconsin dental professionals in countless ways. Her steady vision and dedication have left a lasting impact, and we thank her for her incredible contributions as she enters retirement.
Looking ahead, we are pleased to announce that Sam Steinmetz will become the next President of WDAISC on January 1, 2026.
Sam joined Professional Insurance Programs in 2021 as part of our Personal Lines team. Over the years, he has advanced to the role of Insurance Advisor, now working with both personal and commercial lines. His strong insurance knowledge, client-first approach, and collaborative leadership style have earned him the trust of colleagues and clients alike.
As he steps into this new leadership role, Sam is committed to building on the strong foundation Mara leaves behind and guiding our organization into the future.
Please join us in celebrating Mara’s remarkable career and congratulating Sam as he takes on this exciting new chapter.